Everyone’s Twittering, but is it for me? - by Karen Purves in the UK
 Well, Stephen Fry’s doing it! Jonathon Ross’s doing it! Even, Barak Obama is doing it! But is it all hype?
The long answer is yes, it can be. It can be an incredible time waster and when you sign up – you’re not sure what to do!
The short answer is No! Twitter is an essential tool within any businesses social media marketing tool kit.
Twitter is a micro-blogging tool where you have 140 characters to comment, promote, converse and share. Think of it like an elevator pitch – concise, friendly and informative.
The benefits of Twitter are …
· You have access to people and the information they have to offer
· You learn from the information sent by others
· You let others know what you are about
· You can promote your blog posts
· You can generate traffic to your website
· You can make connections that may lead to joint projects
· You can generate sales
Now, not all of these will come to you without a bit of planning and understanding the etiquette!
The basis of twitter is that you follow people who are of interest to you. Who will depend upon your business but, generally, these would include your clients, prospects, suppliers, people offering services that would like to buy to check them out.
And, that’s just business! You can follow people who have the same hobbies as you – the list can seem endless.
And that brings up the point, to know what you want to get from Twitter so you can set out your stall appropriately. Twitter is a new channel for marketing your business.
Now, there’s a lot around about getting followers, creating a huge following in seven days. The downside of following lots of people in the hope they will follow back is the reason they are following is because you follow them – not because you offer good information or they are interested in you!
Build your following from your contacts, add it to your business cards, put it in your signature for all electronic communications and before you know it, people come and then you can share tips, insights, information, promote your latest … converse and you just don’t know where it can lead.
You can download this free report How to use Twitter for Business and get started on building your tribe and position in the emerging world of social media marketing.
Karen Purves is the Chief Marketer of HaveMoreClients.com specialising in working with small business to ensure their marketing is effective. This involves mentoring, having dollups of know how and expertise just when you need it. The emphasis is enabling small business owners to be better at marketing than doing it for them. We run Business Builder and Maximise your Web Presence programmes during the year.
Check us out – http://havemoreclients.com
Follow Karen on Twitter
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